Incredible India Tourism is
the largest service industry in india, which contribute 6.23% to the nationals
GDP & 8.78% of India's total employment. In India more than 5.5 million foreign
tourists arrive every year & 740 million domestic peoples visit every year.
India Tourism Provide you a wide variety of cultural to visit the incredible
india. In India majority
of foreign tourists came from USA & UK. The Top 5 States of Incredible India Tourism who get
Inbound tourists are Rajasthan, Uttar Pradesh, Kerala, Tamil Nadu etc. Andhra
Pradesh, Uttar Pradesh, Tamil Nadu and Maharashtra received the big share of
these visitors. Ministry of Incredible India Tourism is the nodal agency to formulate national
policies and programmes for the development and promotion of Incredible India Tourism. In this
Process India Tourism Ministry consults and collaborates with other stakeholders
including various Central Ministries/agencies, the State Governments/ union
Territories and the representatives of the private sector. Concerted efforts are
being made to promote new forms of incredible India Tourism such as rural, cruise, medical and
eco-tourism. The Ministry of Incredible India Tourism is the nodal agency for the development and
promotion of Incredible India tourism and maintains the Incredible India Tourism
campaign. According to the world travel and tourism council, Incredible India will be the
tourism hotspot from 2009 - 2018 having the biggest 10 year potential growth.
According to the Report of 2007 Incredible India Tourism competitiveness in India is 6th
in term of Price in the World. Incredible India Tourism have their 5,000 years of history, its length,
breadth and the variety of geographic features make its tourism basket large and
varied. It presents heritage and cultural tourism along with medical, business
and sports tourism. India has a growing medical tourism sector. The 2010
Commonwealth Games in Delhi were expected to significantly boost tourism in
Tourism is a major industry & the India Tourism Ministry launched a
campaign to promote Incredible India as a tourist destination in 2002. The
campaign projected India as an attractive tourist destination by showcasing
different aspects of Indian culture and history like yoga, spirituality, etc.
The campaign was conducted globally and received appreciation from tourism
industry observers and travelers alike. However, the campaign also came in for
criticism from some quarters. Some observers felt that it had failed to cover
several aspects of India which would have been attractive to the average
In 2009, the Ministry of Incredible India Tourism launched a campaign targeted at the local
population to educate them regarding good behaviour and etiquette when dealing
with foreign tourists. Indian actor Aamir Khan was comissioned to endorse the
campaign which was titled 'Atiti Devo Bhava', sanskrit for 'Guests are like
God'. Atithi Devo Bhava aimed at creating awareness about the effects of tourism
and sensitizing the local population about preservation of India's heritage,
culture, cleanliness and hospitality. It also attempted to re-instil a sense of
responsibility towards tourists and re-enforce the confidence of foreign
tourists towards India as a preferred holiday destination. The concept was
designed to complement the ‘Incredible India’ Campaign.
Atithi devo bhavah - 'The guest is God' or 'Guest become God' is a Sanskrit
verse, taken from an ancient Hindu scripture which became part of the "code of
conduct" for Hindu society. Atithi devo bhav regards a procedure of the
Host-Guest relationship. Recently it has also become the tag line of India's
Ministry of Tourism's campaign to improve the treatment of tourists in India.
'Atithi Devo Bhavah' is a Social Awareness Campaign aimed at providing the
inbound tourist a greater sense of being welcomed to the country. The campaign
targets the general public, while focusing mainly on the stakeholders of the
tourism industry. The campaign provides training and orientation to taxi
drivers, guides, immigration officers, police and other personnel who interact
directly with the tourist.
Bollywood actor Aamir Khan is the brand ambassador of the 'Atithi Devo Bhavah'
campaign for the Ministry of incredible India Tourism.
Uttarakhand Holidays for a rewarding experience".